Hey you! Tarte, Urban Decay, Too Faced….Gen Z doesn’t like you.
Sorry.
I hate to be the one to break the bad news but Gen Z is committing themselves to skincare and color cosmetics are getting a big old shove aside.
Recently research from Kyra Media’s Gen Z State of Beauty Report has found the GenZ consumers are all about their skin care routine. Yes, the color cosmetic bubble has broken and the new generation of beauty lovers aren’t actually makeup lovers but skincare ones.
During the Pandemic a lot of people that adored their makeup found themselves at a lost what to do with their big stash or collection of makeup when they weren’t leaving the house. I’ve said it before and I’ll say it again. My ritual of applying makeup and getting dressed in the morning even while working at home gave me a complete sense of normalcy that I really needed during a time I felt very anxious about the state of our world. But a lot of people weren’t like that and said screw it, “I’m going to walk around the house in PJs all day, eat cereal for dinner at 2AM, and not wear a stitch of makeup and that’s on periodt.” And that’s ok too! Everyone had a different way dealing with lock down when it happened but one of the most important things that came out of it was the fact that we developed such a fascination with self care and self love. A lot of that self care came in the form of skincare. I’ve always bee...