You’re Probably Not in the Tarte Sugar Rush Demographic but Maybe the Price Will Tempt You
The Tarte Sugar Rush Collection launched at Ulta.com this weekend and it’s the second time we’re seeing Tarte create a new brand with the launch of Awake Skincare (is that around anymore") happening just a few short months ago.
This time around, Tarte gives us 17 brand new products that all cost $25 or less. Well, technically they aren’t giving me anything since I’m above and beyond their Sugar Rush demographic. The Sugar Rush Makeup Collection was created with 18 to 24 year olds in mind but looking at it maybe just maybe it might be appealing to even younger girls and boys than. Need further proof" Have a look at the promo video below for the new Don’t Hate, Hydrate Oil Free Moisturizer. I mean the girl looks all of ten years old!
Initially Tarte started hinting Sugar Rush a few weeks ago with pictures of candy. My guest was that they were collaborating with sugarfina or something for this launch. It looked like it was going to be a candy inspired collection along the lines of Too Faced I Want Kandee Collection but my theory was completely wrong.
There’s really not a lot of candy or sugar for that matter in this launch unless you count the bright packaging, names, and the sweet, fruity fragrance called Sugar Spritz.
Some of the names like Cake Butter and packaging remind me of Beauty Bakerie for some reason although, Beauty Bakerie is a different concept!
Now the question is will I try any of these items" Sure,...
Fuente de la noticia:
musingsofamuse
URL de la Fuente:
http://www.musingsofamuse.com/
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