Shiseido Waso Clear Mega-Hydrating Cream ($38) is a new hydrating gel moisturizing that’s part of the brand’s new skincare collection that hopes to target millennials. When you think of Shiseido I’m sure you think of chic, expensive skincare but the new Waso Skincare Collection actually pares down things in this new line with affordable pricing and simple packaging.
Although I’m not a prime target for the Waso Skincare Collection I have to admit Waso Clear Mega-Hydrating Cream was something that kept me quite warm and happy during the long, cold Winter. There are so many wonderful things to love about this moisturizer, things that I believe Shiseido got terribly right but there are many things that are completely wrong as well. Let’s explore Shiseido Waso Clear Mega-Hydrating Cream.

Shiseido Waso Clear Mega-Hydrating Cream is 1.8 oz in size and $38 which is a deal compared to some of the brand’s more expensive offerings that start at $45 and go up to $100+. This is affordable to say the least and I do wonder if the brand’s goal is to capture the eye of millennials or a younger demographic because millennials are most definitely not concerned about splurging some buck on skincare. None the less, the price is just right and quite a change for Shiseido.
Waso is inspired by ?? (Washoku) the traditional culinary of Japan. I honestly didn’t make much of a connection between Waso Skincare and traditional Japanese cuisine but ummm o...