Paula’s Choice Going Public Later This Year is a Thing Now
You may have read my Instagram post over the weekend that Paula?s Choice may be going public later this year. In 2016, TA Associates acquired Paula’s Choice which created quite a bit of controversy over the years. As we all know Paula was really in favor of simplicity when it came to skincare routines. I mean, the woman believed you could use your regular facial moisturizer under your eyes! No need for extra eye cream!
But look at Paula’s Choice now a few years after TA Associates take over we have a number of different eye creams available for purchase. This is in fact what causes such an uproar in the skincare community. They felt that prices went up and Paula’s simple skincare routine with an occasional round of strong actives suddenly became overwhelming. And if we’re being real here, it’s true….Paula’s Choice releases new products quite often lately within weeks of each other. Paula’s Choice was always a very state of the art skincare line without a lot of flash and hype. That’s changed dramatically over the years as the migrated more and more towards social platforms like Instagram. With that social migration you could see how things became more “insta-looking”. There latest 25% AHA + 2% BHA Exfoliant Peel is iridescent purple…! Eep…! I feel like Paula would not approve.
The choice to go public has apparently has not been confirmed as of yet and TA Associates has not responded t...
Fuente de la noticia:
musingsofamuse
URL de la Fuente:
http://www.musingsofamuse.com
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