Maybelline Lip Studio Prime It Up Multi-Benefit Lip Primer ($7.99) is a new lip primer that can be used under lipstick or gloss to intensify color and give it a longer wear. I’ve been testing out the new MAC Oh, Sweetie Lipcolour and I can’t express enough how handy Lip Studio Prime It Up Multi-Benefit Lip Primer came in during my testing process. I’m a big fan of Urban Decay Ultimate Ozone Multipurpose Primer Pencil since it does such a nice job prepping lips for lipstick and gloss. But I have to admit Maybelline’s works a treat and isn’t to bad on the wallet either ($7 bucks compared to UD’s $18 price tag). It isn’t an exact dupe by any means but it does a mighty fine job prepping lips for color.
Here’s why I loved it so much.
Maybelline Lip Studio Prime It Up Multi-Benefit Lip Primer arrives in a slim retractable pencil that holds 0.05 oz of lip primer. The tip is a little smaller than Urban Decay Ozone but it still worked to line my lips and fill them easily.
The formula is nothing like Ozone so this isn’t a dupe for that primer in the least but it does fill a little better and created a smoother surface for lip color compared to Urban Decay’s formulas. Not everyone is going to love this texture as it is drier in consistency and did drag during application. It doesn’t have a smooth, easy glide in the least but I do think that’s part of the reason it works so well. It creates a matte finish...