Kat Von D has plans to unveil a new Crushes Makeup Collection that will apparently break through the makeup FOMO trend. Her idea is to release special palettes and makeup pieces when the whim hits her. Instead of creating new seasonal collections or constant releases to drum up sales she’ll instead be doing one-off products that don’t fit into a particular collection but are stand alone products with a focus on quality.
She wishes to eliminate the “makeup pokemon disease” that we all have a mild or major case of where we need to collect every single palette that launches just because it’s the latest, greatest thing. I find this every so slightly ironic because recently when her Crush Extreme Highlighter Palette launched the PR e-mails I received called it a “super limited edition” palette. This may not be Kat’s fault as perhaps she doesn’t realize that was how they were promoting it however, on Sephora’s site the description even reads, “A super-limited highlighter palette with three metallic shades for light-catching dimension.” So, she must know about it right"! You can’t be that clueless about your own releases. So, wait, you want to eliminate FOMO yet your marketing is creating it" Yeah, some irony there. I do like her idea about eliminating FOMO but she needs to take a tiny step back and look at her own current marketing and hopefully apply what she is preaching about to he...