It’s become more clear than every before that Macy’s, Sephora, Nordstrom, and many other retailers are in direct competition with each other. This Holiday season there sales on makeup and beauty were plentiful and maybe even a little bit overwhelming as well. But none the less if it was a sale you were seeking, it was a sale you got with savings up to 60% off major brands like MAC, Urban Decay, Too Faced, and more…!
A few short weeks ago Sephora introduced a new promotion called Weekly Wows which brought together several products each week and marked them down 50% off retail prices. The very interesting thing about this promotion would be the fact you had a choice where to buy the items on sale because every single retailer across the board had the same exact item on sale. If Sephora put the Urban Decay Naked Palette on sale for 50% off you could find it for the exact same price at Ulta, Macy’s, Sephora, and Nordstrom. This made the Sephora’s Weekly Wows a very uneventful sale point. But I digress, this post isn’t about sales so much but about the fact that Macy’s, Sephora, and Nordstrom have something that QVC and Ulta do not and how they need to do one single simple thing to catch up to these other beauty retailers.

Dr Denese is one of my favorite brands and I tend to shop it at QVC because they always have great sets and deals compared to purchasing from the doctor’s website. Yesterday, I decided to replenish a few ...