Etude House #Caffeine Holic Play Color Eyes ($15) is a new Fall 2018 10-pan eyeshadow palette that released in Korea a few weeks ago and has become a rather big hit across the K-Beauty makeup community. I think in general when a new Play Color Eyes Eyeshadow Palette releases it can stir up some excitement but it feels like Caffeine Holics went viral rather quickly! Such a wide variety of Asian Instagrammers, youTubers, and bloggers seem to be talking about it.
As for me, well, Play Color Eyes and I have a love hate relationship! I have almost every one that Etude House has released and I’ll bitch and moan the formula but I’ll also rave about what killer eye looks I can get from them. It’s a very unusual romance I have with these palettes. As for Etude House #Caffeine Holic Play Color Eyes, well, read my review to see my feelings!

Etude House #Caffeine Holic Play Color Eyes is actually a retake on Etude House’s In the Cafe Color Eyes Eyeshadow Palette that launched a year or two ago. This version is quite a good deal warmer and I hate, hate, hate, hate, hate saying this but the shades sort of remind me of Urban Decay Naked Heat as they lean towards being more orange-y. I love oranges so, yeah, this is sort of my ideal Fall color palette. That being said, I wouldn’t say these are as fiery as anything that can be found in Naked Heat and looking at the palette you’ll be all, “What the hell is she talking about"” because ho...