Those little bottles of serum and pots of face cream have never been as sexy, glamorous and aspirational as they are right now. Historically skincare has always been the dull side of the beauty industry, with the focus very much being on game-changing makeup or instantly transformative haircare, but over the last decade our opinions have been transformed. As we collectively seek out ways to ensure our complexion remains radiant, healthy and strong throughout our lives (and the focus very much being on keeping those signs of ageing at bay for as long as possible,) skincare provides the tools we need to make a difference. Previous generations may have relied on soap, water and a little pot of cold cream, but now we?re turning to the most advanced science we can find - and integrating upwards of eight steps into our morning regime. Like with anything us consumers can get our hands on, the assumption is that ?you get what you pay for? and we should all be turning to super expensive lotions and skipping the budget potions altogether. However, if you know what to look for and how to shop your product portfolio doesn?t have to set you back the price of a designer handbag.
Own brand skincare has always had a bit of a reputation for being naff, ineffective and something you?d rather hide away in your bathroom; often the design of the packaging, marketing and information behind it doesn?t exactly help either. When presented with a relatively plain looking pack versus a super luxur...