When you utter the words "high end", chances are you have began taking a virtual tour via your imagination around your local department store stopping by the likes of Chanel and Tom Ford" I for one wouldn't dispute your nor the general perception of luxury but wouldn't you agree that the lines have began to distort a little"

As a teenager - on a very limited budget - I would spend all my time and spare cash on brands such as Revlon, Bourjois and Maybelline; it was all I could afford and brands such as MAC seemed very much out of reach. Fast forward a few quick years and the price brackets have all but blurred - where there was clear up and lower brands it has all become a little muddled. It is not unheard of to spot a foundation in the likes of Superdrug or Boots (not including Boots prestige brands) for closer to the £20 mark, rather than the more pocket friendly target of £10 - a price that I deem to be the defining mark of the budget category.
If price is not the deciding factor, what about packaging and formulation" Admittedly most - and I do say most as a few launches do slip through the net - high end brands do pour a lot of time and energy into presentation, where as this where the more affordable brands tend to skimp. Or do they" Have you seen a poorly packaged collection from Kiko" No me neither and the products are incredibly affordable too. What about the likes of M.U,A or Make Up Revolution" Both have upped the...