Greetings fellow IMBBians,
Wet n Wild has launched a new range of products under the tagline “Photo Focus” and the product line includes a lash primer, eyeshadow primer, and a setting spray.  In this post, I have reviewed the eyeshadow primer which I bought two weeks ago from my local Walmart. I was not so impressed by the lash primer, but this eyeshadow primer is amazing and worth a special mention.  Read on for more details.

Product Description:

Looking for the perfect primer that preps and brightens eyelids to lock down eye shadow color all day" This primer features smooth, effortless application that dries to a clear finish and keeps eye makeup in place.
Ingredients:

Price:

$4.99
My Take on Wet n Wild Photo Focus Eyeshadow Primer: Why one needs a primer:

To reduce appearance of fine lines.
Enhances the color of eyeshadow.
Acts as a smooth base to apply eyeshadows.
To ensure makeup lasts longer.

Packaging: The product comes in a white squeeze tube with a nozzle to dispense a pea-sized product at a time; however, that quantity is more than required for one time use.
Texture: The primer looks like a beige color goop and applies a bit tacky, but that?s what a primer is supposed to be – a sticky goop texture so that eyeshadow adheres to it and does not budges throughout the wear time; however, it is not as tacky as the other primer by Wet n Wild and applies more like a silicon primer. After blending, the eyelid appears matte and provid...