Frank Body
There’s a formula that drives the success of dozens?possibly hundreds?of new health and beauty brands on Instagram: Share a photo of hot woman, add a witty hashtag, and suggest the model/social media influencer pictured looks this good because of the product you’re shilling. It’s the reason teatox companies are so popular, despite the serious concerns medical professionals have about tea-based diets, and why the Kardashians obsessively promote waist training?which also has the experts raising eyebrows?on Instagram. It’s also why I’m personally hugely skeptical about any wellness brand that earned its fame through social media success?but Australian natural beauty brand, Frank Body is an exception. MORE: 101 Tips for Clear Skin
With 689,000 followers on Instagram, Frank Body‘s success is definitely partially due to the founding team’s clever social media strategy and chic (check out this killer IG feed) and chic, minimalist packaging, but as thousands of customers will attest, their products?all of which are natural and focus heavily on using coffee as a key ingredient?also seem to be insanely effective when it comes to skin issues like acne, scarring, and cellulite. I’ve been using their lip and body scrubs, lip balm, and body cream, and love the way it makes my skin look glowy and healthy, and feel smooth and hydrated.
Frank Body
Since the founding team?a group of copywriters and coffee shop owners ...