That Rihanna reign still won’t let up. This year, the Bajan bad gal owned the Billboard charts with “Wild Thoughts,” filmed a role in the upcoming “Ocean’s 8,” rolled out another Fenty x Puma collection and finally launched the inclusive makeup brand of our dreams: Fenty Beauty.
The latter has been rewarded with plenty of recognition, including a Time Award for best invention of 2017, and now, a viral fan post reminds us of just how innovative one of the products truly is. You’ve probably seen the Matchstix all over your Instagram feed. The makeup crayons are multi-taskers that come in a variety of shades; from neutral bronzes and golds to out of this world lilacs and peaches.
MORE: Rihanna Reveals Her Favorite Fenty Beauty Product What really makes them a standout (besides the high gloss pigment payoff) is the magnetic packaging that keeps it from falling a part inside your purse. Well, according to Twitter user @ItsShelbyTho, it can also double as a makeshift jewelry holder. Why didn’t we think of this"!
https://twitter.com/fentybeauty/status/935330584473120768
“I threw all my earrings in my makeup bag and my FENTY set caught all of them… wow @rihanna never stops giving back,” she wrote under a photo of her stud earrings clinging to the Matchstix. The secret use is so thoughtful, the Fenty Beauty team couldn’t help but respond with, “Told y?all Matchstix are multi-purpose.”
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