The Ordinary - a few words from Brandon
In six and a half years of blogging I have never had so many requests to review a brand. Ever. The Ordinary has certainly hit the industry with a bang. A big bang.
Brandon Truaxe, the Founder of Deciem, The Abnormal Beauty Company, and the parent company behind Grow Gorgeous, NIOD, Hylamide, Hand Chemistry and so many others, has traditionally been very kind to this blog and its readers, and he has once again taken some time to answer some of my initial thoughts/questions. Do bear in mind that I know Brandon, and therefore the questions are a little more 'direct' than they perhaps may have been if I was talking to a stranger. He doesn't mind. :)
Why have you made the Ordinary"
Because brands, big and small, continue to disguise commodity innovation for ingenuity through creative use of packaging, communication and pricing. It had to be done. No one in the world of vitamins can charge $300 for a tin of vitamin A tablets because that industry comes with more transparency but you can easily find virtually the same formulations ranging from $5 to $500+ in the world of beauty.
How have you made it so affordable"
We have applied our very standard margin % across all the products in The Ordinary and, in fact, our average margin % in The Ordinary is far higher than, say, NIOD's Flavanone Mud, which has our lowest margin to make it sensibly priced. For example, very high purity Niacinamide costs under $10 per KG and so the cost of all materials in Niacinamide 10% +...
Fuente de la noticia:
carolinehirons
URL de la Fuente:
http://www.carolinehirons.com/
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