Target’s Best-Kept Secret Is This Black-Owned, Hip-Hop-Inspired Hair Brand
The natural-hair-care section of Target is, for lack of a better term, lit. From old favorites such as SheaMoisture and Carol’s Daughter to newer labels like Oyin Handmade and Mielle Organics, the gamut of products available appears to be wider than ever. But just when we thought we had seen it all, The Doux came along.
https://twitter.com/southernjawn/status/955213294318575616
Although it’s been around since 2008 when founder Maya Smith opened her Atlanta-based salon the Honeycomb, a recent viral tweet breathed new life into the brand’s visibility. Now, everyone?including us?want the tea on this beautifully packaged brand. For starters, inspiration for the Doux dates back to Smith’s early days in her salon, where she noticed that a majority of the products she used were categorized according to “straight” and “curly” textures. “I served a multicultural clientele with a variety of unique needs. Some were naturally curly, others had straighter, wavier hair, but they all had one thing in common: They wanted versatility, curl definition, and frizz control,” she says to StyleCaster.
MORE: 30 Iconic Black Beauty Moments We’ll Never Forget
“There didn?t seem to be one brand that supported my philosophy: Natural is about freedom. True freedom is about versatility. Chicks with real hair should be able to use one range to create any look that they desire, regardless of their style preference.”
So instead ...
Fuente de la noticia:
stylecaster
URL de la Fuente:
http://stylecaster.com/beauty-high/
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