Pozzo Di Borgo – The Niche Fragrance Brand That’s Just Landed In The UK
If there’s any justice at all in the beauty world Pozzo Di Borgo is going to be a big player. New to the UK, it’s a fragrance range headed up by Valentine Pozzo Di Borgo, who has a background steeped in perfume heritage. She’s descended from the c0-founder of Givauden, the world leading company that creates fragrances and fragrance ingredients, and grew up in a home filled with her highly creative and inspiring extended family.
The premise behind the brand is simple but very clever and provides Pozzo Di Borgo with a great story. Each fragrance is inspired by a member of Valentine’s family from either the past or present. The idea of character in perfumery is very important to her and she matches the characteristics of a relative with a fragrance to create olfactive portraits.
There are currently 5 perfumes in the collection and Valentine selected different perfumers to work on each of them. Finding the right perfumers to work with was vital as the fit had to be right. The process was very much a collaborative one with lots of to’ing and fro’ing before Valentine felt the essence of each fragrance matched the person it was representing.
The perfume portraits are named after the birth date for each character and range from 8 Mars 1764 to 25 Octobre 1985. There are 3 masculines and 2 feminines but this really is very loose guide and I think it would be accurate to describe them all as sharing fragrances. The bottle is one of t...
Fuente de la noticia:
I Heart Beauty
URL de la Fuente:
http://iheartbeauty.net/
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