Today?s post is a little different from my usual banter and round up of beauty products. Today I?m sharing my thoughts on brand loyalty and my love for Alchimie Forever, a swiss skincare line. But first, a story.
It was April 2012 and my beauty blog was only a couple months old. At the time I was unemployed, I had been laid off from my first job (I was an editorial assistant at Capitol File Magazine) and was trying to figure out my next move. When I wasn?t applying for jobs or interviewing, I was investing all my time into my blog. I needed something to keep my mind off being unemployed and it was my escape.
Ada Polla of Alchimie Forever skincare, was one of the first people I interviewed for this little beauty blog (you can see that post here) and I?ll never forget that. Unlike most brands and PR reps today that size you up based on your Instagram follower count, Ada treated me with respect and kindness (especially for having a very small following at the time). I also interviewed her for my Beauty & The Biz series (maybe I should start that up again"). Anyways, we quickly bonded over our love for makeup and skincare and she has remained a good friend ever since. Alchimie Forever also happens to be one of my favorite skincare brands and I love that it?s headquartered in Washington, D.C. (because very few beauty brands are).
I read this Forbes article about what it takes for brands to win over millennials and the key to brand loyalty is developing a positive re...