Sometimes what seems a great idea in French really doesn't translate into English. You can just imagine the brainstorm session in Paris when they came up with the concept for these nourishing lip crayons, throwing around names and hoping for a little inspiration... When one perfectly dressed and perfectly coiffed Parisienne says in their evokative accent "appelons-les baume seeexzeeey!" Yep, it may sound cute, fun and playful in French, but with a hard English accent 'Sexy Balm' just feels a little bit like your dad dancing to the Macarena at a wedding reception. Cringeworthy name aside, these rather simple looking lip crayons are actually really rather fabulous - especially as they're only £4.99 each. The L'Oreal Sexy Balms are available in eight shades (five sheer for a delicate tint, and three 'bold' for a more intense hit of colour) and have been formulated to provide long-lasting moisture. Although there's nothing spectacular about these in terms of their benefit or formulation (at the end of the day, they're tinted lip balms in a bullet format,) they do provide an even and comfortable colour result that's great for on-the-go.
Rather interestingly, when you google the formulation (something I'm starting to do - a post on that shortly!) the other product that comes up is the Urban Decay Comfort Matte Lipstick, meaning they share a lot of the same ingredients. Considering the Sexy Balms are a third of the price, it proves that you don't have to spend a fort...