In a post-Fenty Beauty world, makeup lovers aren’t hesitating to call out brands with non-inclusive products. Kim Kardashian-West‘s KKW Beauty is no exception. This week, the media mogul announced that her namesake line would add a set of contour single sticks that carry more of the formula. This came about after consumers requested a new version of the previous double-ended version.
Source: Instagram
MORE: Kim Kardashian Hits Back at Cultural Appropriation Critics
While the brand tweeted that it had been listening to customer critiques and loved the feedback, one thing they seemed to gloss over is the need for a wider shade range. And as expected, KKW shoppers flocked to the ever-popular TrendMood1 Instagram page to voice their concerns. Source: Instagram
“There’s a couple of new shades. Its not great, she definitely could have some more shades,” wrote user @carter_cat_. “The first launch had only like 6 shades.”
“There are people way darker than the darkest shade. this is a great shade range but it still doesn’t cover everyone,” added user @aundreyagrace.
MORE: The Hilarious Hair Clause in Kim Kardashian’s Will
Another unhappy Instagrammer, @jessicasfairytale, also noticed that the range isn’t inclusive of those with pale skin, either. “I don?t understand how she could?ve worked with Nikkie (a while back) who commented you need fair options…. and KKW Beauty still doesn?t have a fair option...