Most times, the trade show exhibit space takes up the biggest portion of a trade show budget. Therefore, the space should be chosen strategically. All booth spaces are not the same. Your trade show display’s location will determine how much foot traffic you’ll get, which in turn affects your return on investment.
When choosing your exhibit spot, consider the following tips for picking the best space.

Book Your Space Early

Booking early usually means up to 12 months in advance. Many show organizers open the pot selection process for the following year on the first day of the current year’s show. Additionally, exhibit spaces are usually assigned according to an exhibitor’s past attendance at the event. Sometimes, spots are issued on a first come, first serve basis. Nevertheless, you should plan early and identify which booth spaces are open before you proceed with other preparations. If the spot you want is already booked, notify the organizers about your interest in case of a cancellation.

Study Previous Performance

Ask the organizers of the event for copies of the venue’s floor layout from past years. Typically, they’ll be similar from one year to the next. Compare the spot allocations to the buzz gotten by the exhibitors in those spaces. It’s highly likely that you’ll notice patterns between the allocated spot and the attention generated.

Aisles Versus Island Spots

Most trade shows provide four main types of b...