I once saw a tweet that called Glossier the beauty version of streetwear brand Supreme and immediately thought, “wow, the accuracy!” Despite its monstrous success, both still feel very underground and new. Whenever a new product drops, a friend tells a friend, who tells another friend, and by the time you get to the website or pop-up store, it’s completely sold out.
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Maybe it’s the millennial pink packaging. Perhaps it’s the modest pricing or carefully curated Instagram account. Whatever “it” is, we keep coming back for more and now, ust weeks after finally restocking its best-selling Solution, the brand has shifted back to makeup with another exciting drop. Courtesy of Glossier
“Lash Slick,” its first-ever mascara, is the result of 248 iterations and a trip to Tokyo in just 18 months. The result" A natural-looking mascara made of vegan biotin and natural shine polymers to condition your lashes and enhance the formula’s black color.
Courtesy of Glossier
What you’re left with are lashes that look healthy, but not fake, so people will say, “your lashes look good” instead of “what mascara are you wearing"” Oh, and it’s water-resistant (not water-proof), so it can wash off with warm water at the end of the day.
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We’ve been wearing i...