Hello ladies,
In continuation with my Estee Lauder series, today’s review is on another shade of eyeshadow from EL?s Pure Colour Gelee formula. As mentioned in my previous reviews of “Cyber Lilac” and “Fire Sapphire,” the EL eyeshadows come in 2 formulas – the Pure Colour and the Pure Colour Gelee. The Gelee formula further has metallic and shine variants. While Fire Sapphire was from the Shine collection – Cyber Lilac and Cyber Ruby are from their Metallic collection. The Gelee formula is unique in the aspect that it can be used wet or dry. Let us see how this “Cyber Ruby” fared.

Product Description:

What it is: A tri-blend formula that?s a gel, powder, and liquid eye shadow in one. Flaunt a multi-dimensional eye look with this long-wearing, techno shadow that?s velvety smooth and crease-free. Fade-resistant and easily blendable, this formula has a soft-touch shadow texture and its sponge-tip applicator makes it easy to sweep up and apply color in one stroke. This three-in-one makeup is infused with True Vision technology to ensure that lids get the highest chromatic shine. Price:

USD 24/INR 2300 – available in stores/ Sephora India/online. Quantity – Less than 1 gm = 0.85 gm, which is less than half of a regular MAC or MUG eyeshadow. It might have something to do with the formula – the Gelee formula seems very lightweight as compared to other powder eyeshadows in the market.
My Experience with E...