#insta perfect foundation was probably one of the most exciting Essence launches this year because they finally created a diverse shade range that includes both very pale and deep shades. If you still can't find a match among nine colours, these are not expensive if you get two and mix them for a perfect shade. Both the bottle and formula bear some similarities to the famous Mac Face & Body and though it promises a strong matte effect, this is actually a very natural looking foundation.

Texture: Formula is somewhere between a liquid and creamy texture, but it spreads as any light liquid foundation. It's easy to apply and blend, you also have plenty of time to work with it because it takes a while to properly set and you can build it up without it starting to look cakey, but I haven't been able to really build up the coverage to high. Any method of application works with this foundation, whether you use fingers, a brush or a sponge. Formula reminds me most of Maybelline Fit Me Luminous (has a bit more coverage) and Mac's Face and Body (formula is more liquid, but has the same effect)  
Coverage & Finish: This is one of the least covering formulas I own and it just evens out the skin tone. You can see on my before/after pictures that my freckles are still visible and it certainly won't completely cover spots or dark circles. Some of the redness on my nose is covered, but for under my eyes I use a separate concealer. Finish is not matte as promised (I have...