Speak to anyone who owns a Dyson vacuum cleaner and we bet one of the first questions asked is, “Is it worth it"”.
Before you’re met with a resounding thud of a “YES!”, we get that you’re weighing up the cost. Starting from $599 for the V7 Cord Free and working all the way up to $999 for the mega V10 Absolute+, it’s no wonder. But, when considering such an investment, first consider this:
When British inventor Sir James Dyson invented his first Dual Cyclone vacuum cleaner, which hit stores in 1993, he spent 15 tedious years and created 5,126 versions before he made one that worked (yes, you read that right?5,126 attempts). A firm believer in failure, Dyson sees it as an essential part of his success?a step toward a truly innovative solution that solves a problem. The payoff was a multi-billion dollar company that remains privately owned by Dyson today and is known for its creativity and forward-thinking designs. Given the company’s tenacity, it’s no wonder that when Gritty Pretty was recently invited by Dyson to travel to London to visit Dyson’s head office in Malmesbury for the top secret global launch of Airwrap?Dyson’s first hair styling tool?whilst we had no idea what exactly was being launched, we went into the press trip knowing full well that Dyson would not just be creating another hair styling tool with no point of difference. Never being ones to rest on their laurels, Dyson?s team of female and...