If you’re still nursing an obsession with millennial pink, aka the unofficial color of 2017, and have limited funds for a beauty budget, August 23 might as well be a holiday. Seed Beauty, the parent company of ColourPop, a brand known for its ridiculously cheap, but quality makeup products, will soon gift us with something we never knew we needed: a sister skin care brand chock-full-of the basics, all at an affordable price.
Fourth Ray Beauty, founded by sibling duo Laura and John Nelson, is a California-based range inspired by our need for stuff that’s actually good for us and won’t cost an arm and a leg. (Fun fact: the name is inspired by the fourth ray of light within a rainbow, which represents “beauty and harmony, purity, wholeness and integration.”) Everything is 100 percent cruelty-free and made with the nasties, including gluten, parabens, phthalates and synthetic fragrances. And if you’re someone who gravitates toward minimal designs, the packaging is pretty damn cute, too. In addition to each individual product, shoppers will have the option of snagging a $54 bundle of the 5 core essentials, a duo cleanser pack for $22 and/or a Ritual Box that includes all of the hero products and a slew of other wellness goodies, including bath bombs, a sage bunch, a candle, matches and crystals ($154).
As noted above, you’ve got about three days to gather your hard-earned coins, but in the meantime, peruse the lineup below and entire you...