BeYu has quite a selection of shades in their lipstick ranges, but this one is classified as a matte finish and these lipstick don't have a separate place on the stand in my local DM, they are just mixed with the regular lipsticks. And honestly I wouldn't even notice a difference if it didn't state on the box it's a matte finish. I already reviewed two regular formula shades that were also in the Be Vintage Autumn collection and they look exactly the same on the lips.

Texture: It's the same thick, but easy to apply formula as at the regular lipsticks and it's one that is more noticeable on the lips than most of the new lipstick formulas which tend to be very lightweight. The finish isn't matte, especially compared to their Color Biggie Matte (I'll have a full review), instead it's a satin finish that has a slight sheen before it sets. It's completely opaque in one coat and feels comfortable on the lips despite the thickness. 
Colour: Plum Secret is surprisingly a plum shade. Yes, that was sarcasm. It's a deep warm violet shade that like Mac's Rebel will look more pink/fuchsia on darker skin tones. Wet n Wild Sugar Plum Fairy, Rebel's dupe, is similar, but Plum Secret is a bit more violet and less bright. It's not a dupe, but if you wanted something that's more purple, this is a good choice.

Scent: it has a vanilla scent.
Staying power: All three shades I owned are able to cling a bit longer than regular creamier formulas. I'd say at least 5 hours, but it depends wh...