Like a good lover, all *NEW* Shades #MatteTrance Lipstick lay down a high impact with a strong finish. (*Sinful seduction and libertine lasciviousness may result with prolonged use.) #TurnYourLips on TODAY at PATMcGRATH.COM.
A post shared by Pat McGrath (@patmcgrathreal) on Jul 29, 2018 at 10:00am PDT

It’s official: Pat McGrath just beat Kylie Jenner to makeup world domination.
The world-renowned editorial and runway makeup artist’s makeup line, Pat McGrath Labs, recently received a $60 million minority investment from multinational investment firm Eurazeo Brands. This deal between the two companies brings the makeup brand’s external funding to $88 million, which ultimately brings its overall worth up to over $1 billion, according to a WWD report. This partnership places Pat McGrath Labs ahead of Kylie Cosmetics, which was recently valued at nearly $800 million by Forbes. “It has always been my dream to create an iconic beauty brand that goes beyond the usual limitations, that lives outside the parameters of what is expected. I am thrilled to be working with the unique and expert team at Eurazeo Brands,” McGrath stated in a press release.
Eurazeo Brands’ investment will be the capital that will enable Pat McGrath Labs’ expansion in the U.S. and worldwide. Currently, Pat McGrath Labs’ products are available on the brand’s site as well as on Sephora.com and in 54 Sephora stores. The brand is looking to expand to 90 S...