Last week, Rosie Huntington-Whiteley unleashed a breathtaking series of images on her Instagram feed, which turned out to be an introduction to “Rose Inc.,” a mysterious project that many (including us) predicted would be a beauty brand. Well, as it turns out, the model and actress isn’t following in the exact footsteps of Rihanna, Drew Barrymore and other A-listers with makeup lines.
Source: Instagram
Instead, she’s created a hub for celebrating those things and so much more. In an exclusive interview with Vogue, Huntington-Whiteley revealed her passion project stemmed from a desire to get more creative following the birth of her 11-month old son with actor Jason Statham.
MORE: Rosie Huntington-Whiteley Just Teased Her ?Rose Inc.? Beauty Line on Instagram ?Towards the very end of my pregnancy, I had this urge to be really creative. I?m obsessed with fonts, layouts, color; I get obsessed right down to the grain of how an image looks,” she said. The result" A sleek, millennial pink beauty hub, that’s broken down into sub-categories that cover expert tips (“Beauty Notes”), an exclusive look inside the handbags of famous fashionistas (“The Spill”) and product recommendations from Huntington-Whiteley herself (“Hero Product”).
Source: Instagram
And in an interview with her makeup artist Katie Jane Hughes, who she met on Instagram, on the Rose Inc. website, the 31-year-old shared her desire to create ...