NYX Can’t Stop Won’t Stop All Day Mattifying Powder is completely sold out at ulta.com and this boggles my mind. Can’t Stop Won’t Stop All Day Mattifying Powder is a new all day matte powder that contains oil-absorbing rice powder and is available in 12 shades. It’s a pretty simple powder in my eyes. Just sheer coverage that you can use alone or over your favorite foundation to extend the wear while keeping oil and shine at bay.
It’s not something we need at the moment as there are literally dozens of powders on the market and all of them pretty much do the same exact thing. My theory" That NYX is piggie backing off of the sudden success of L?Oreal Infallible 24HR Fresh Wear Foundation In A Powder. As you may know I wrote an article a few weeks about about the power of Tiktok Marketing. It’s absolutely fascinating to see this evolve. Over the course of the last few months marketing has exploded on Tiktok and creators are selling everything from cranberry juice to makeup at a crazy turn around rate. L?Oreal Infallible 24HR Fresh Wear Foundation In A Powder is not a new product by any means but it exploded over night after a few different creators spoke about it and BAM it was instantly disappearing from shelves at Target and online. Just when you thought the beauty bubble broken has broken a new social platform offers a revival for many brands desperately seeking a new outlet for sales and a brand new audience for t...