e.l.f. x Tinder have teamed up to create an Put Your e.l.f. Out There Vault Collection inspired by your first Tinder date experience hope to inspire singlestons to ?Face the First Date” with confidence and the adventure of new possibilities.
?e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community?s confidence. Finding a like-minded partner like Tinder is non-negotiable in our collaborations. We draw inspiration directly from the pulse of our communities and translate it into bold action. Knowing 80% of singles in the study said having a get-ready routine impacts their confidence on a first date, we created products to help them feel like their most empowered selves.? ?Confidence is key when sparking new connections. Your bravest, funniest, most-charming self shines through when you look and feel your best,? said Melissa Hobley, Chief Marketing Officer at Tinder. ?The majority of Tinder users are 18-30 years old, so working with their favorite beauty brand was a no-brainer. Nearly half (46%) of surveyed singles saying they notice when their date has spent time on their appearance. So, together with e.l.f., we?re proud to empower more singles to embrace all the pre-date butterflies, the optimism, and even a bit of the nerves so that they can face the first date with a confidence born from bold self-expression,” said Kory Marchisotto, Chief Marketing ...