By now the evidence is abundantly clear: fermented foods, which contain probiotics – a.k.a. the good bacteria found in foods like yogurt, miso, kefir, kimchi and sauerkraut – are essential for a healthy gut and immune system. But they have a ton of benefits for the skin as well, and not just when ingested but when applied topically. That’s where fermented beauty products come in.
Here’s the short of it: When active ingredients used to formulate skincare products are fermented, they are broken down into smaller molecules, which makes them easier for our skin to absorb. That means our skin is getting more of a punch whether that means anti-aging, anti-inflammatory – basically it supercharges whatever the ingredient at hand is meant to do. To dive deeper into this growing K-beauty-inspired skincare trend, we spoke with Laura Fruitman, CMO at The Uncovery, Ferver, a new fermented beauty brand.
theFashionSpot: Can you tell us a little bit about your background and how you got into the beauty space"

Laura Fruitman: I?ve worked in beauty for over 15 years. I had originally wanted to go to law school and took a job out of college at Estee Lauder to understand business a bit before before, but found this was my calling instead ? I loved the intersection of art, business, science and psychology and wanted to continue to build beauty businesses.
I worked at Estee Lauder for four years at Clinique and their think-tank, BeautyBank, before going to g...