An icon, under the spotlight.
In 2020, new beauty launches are flying thick and fast. Every day, we are presented with a new, you-beaut product ? each promising to change our lives and ensure we never (ever!) get a wrinkle or have a hair out of place.
Despite all of the noise in the market, there are a handful of old-faithful products that have stood the test of time. Why" Because they work ? and they have a loyal following of fans to prove it.
Previously, we?ve covered Estée Lauder Double Wear Stay-in-Place Makeup, Crème de la Mer, Sisley Paris Black Rose Cream Mask and more.
This round, we?re throwing the spotlight on Oribe Texturizing Spray ? AKA the iconic, black and gold bottle responsible for creating tousled I-woke-up-like-this-waves at photoshoots, fashion shows and hair salons the worldover. Launched in 2010 ? just two years after Oribe itself hit the market ? this product quickly gained a cult following. Now, cool-girl texture (think: not too perfect waves) is the look du jour. However, this wasn?t always the case and we have Oribe co-founders Daniel Kaner and Tevya Finger, along with celebrity hairstylist Oribe Canales, to thank for that. Oribe Texturizing Spray is so brilliant, it helped spark a hair trend; this is the original texturising spray.

The name: Oribe Texturizing Spray
The sell: According to the brand?s website, it creates, ?bigger, better, full-on glamorous hair. This invisible dry hair spray builds in incredible volume and sexy texture. Pat...