The well has dried up in the drugstore makeup world. Several month ago I wrote a post about how Harmons never has the latest and greatest seasonal and limited edition drugstore makeup anymore. Harmons was literally the mecca for seasonal makeup releases and always had them at least 30 days before everyone else. Walmart was pretty on top of their game as well and had Covergirl Collections prior to anyone else not to mention Target was pretty good about getting the latest releases too.
But for about a year now finding new releases at Harmons or otherwise seems impossible.
What can’t you find the newest drugstore makeup at drugstores" Why are they arriving 30 or more days after you’ve heard about them dozens of times over on social media and even on the brand’s websites themselves"
Because a lot of brands are turning to online outlets to carry their latest releases. Yup, just like mid-range brands who cause a frenzy with their latest releases that are “limited edition” and available for “one day only” or at so and so store exclusively, drugstore makeup releases are also become highly exclusive as well.
Maybelline recently admitted on Instagram that their latest Summer 2017 releases hit their “official retailer” first. Who is there official retailer" None other than amazon.com! Over a month ago all the Summer releases started popping up at Amazon and the last few seasonal collections have also been a...