“I know there is a reason but why do they make ?app only? sales" How is that different than me going to the site and shopping"” That was a question on a recent sales post I did and you may be wondering yourself, why do brands do app only sales or exclusive launches" I know I personally don’t use apps that much. I’m old school and login via my laptop or desktop. I feel it’s easier to browse the websites and I can open a bunch of different tabs to compare things and such where as with the app I have to keep switching back and fourth between items. But stores like Ulta and Sephora keep on pushing us to purchase on their apps. They use the incentive of exclusive launches being first on the app or app only sales to get us to download, sign up, and login to make the sale. Is it annoying" Depends who you talk to. I imagine Gen Z loves it but I’m of a generation that prefers browsing a website on my computer versus on an app. So, why do brands alienate those of us who prefer a website over an app by offering all these cool sales and releases"

Sadly, brands are not concerned with loyalty as much as they are concerned finding a new customer. You spent one million dollars at Sephora" Sephora appreciates it but if they can find two or three or more customers new to their brand they’d APPRECIATE THAT MUCH MORE than your million dollars. If Sephora has people downloading their app daily it pushes them ...