Wet n Wild Photo Focus Concealer ($3.99) is a new, permanent high-coverage concealer formula that was tested under seven different photo lightening conditions to ensure that the coverage provided did not cause a white cast. I recently tried out Wet n Wild Photo Focus Foundation and was quite pleased with the formula and I expected more of the same from Wet n Wild Photo Focus Concealer.
Here’s my review and thoughts.

I never took a photo and had my concealer have a white cast flash back but I understand where Wet n Wild is headed with all these new base products as we live in an selfie world and they trying to entice that world and create formulas that work well in photos. Makes sense to be and it’s a rather fantastic marketing technique too. Although, as I said, I have to admit I don’t really have an issue with white cast when using a concealer. None the less, I’m a concealer junkie and absolutely had to check this out for myself.
If you’re looking for heavier, pigmented coverage I’d highly suggest Wet n Wild Come Correct Celebrity Concealer. It’s not as cheap as Photo Focus Concealer but the coverage is way more pigmented and will conceal way more issues than this formula will. The sad news would be that I haven’t successfully found Come Correct Concealer in stores in a very long time and it seems to be something you can purchase online only. Photo Focus Concealer looks like it’ll be the easier one to locate should yo...