People are returning back to the land of the living and Ulta reported nearly 2 billion in quarterly sales as consumers returned to stores and went beauty shopping again! It’s been a long and hard journey to the center of the Earth with this pandemic and we’ve learned a lot about ourselves, about each other, and about makeup, beauty, and what it means to us in the long run.
According to Ulta’s Chief executive officer, Ulta consumers have finally returned to stores and foot traffic has improved and continues to increase daily but still does remain lower than 2019 levels. The beauty bubble feels very much broken but many reports not only from Ulta but other sources say that interest in makeup is returning faster than was expected. I’d like to say the interest in beauty is a return to the land of living as we’ve all be in the house for long we’re just eager to break free and shop makeup again. But I do blame it on the fact brands have slowed releases to a point that this in fact has helped build anticipation over new product launches. The fact we aren’t inundated with constant releases has really made us eager for them when they do come. Obviously, these earnings come on the heels of Ulta opening in Target locations. As of now, there are 58 Target locations that have Ulta stores located right in stores. The exciting thing about their gains is last year they reported 1.2 billion which shows an incredible increase.
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