A few months ago Tower 28 introduced their new line of LipSoftie Hydrating Tinted Lip Treatment Balm ($16) in five shades. I instantly purchased one because, as a fan of Tower 28 ShineOn Lip Jelly Non-Sticky Gloss, which I truly believe is the best lipgloss on the market, I felt I absolutely had to see how they did with a lip balm formula. I’m here to say they did awesome! This formula made my lips shiny, hydrated, and oh-so juicy! I need them to introduce more shades!

Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment promises the intense hydration of a lip mask with jojoba oil, shea butter, and lysine for moisture as well as a hint of tint. According to the brand it uses a food-grade, non-artificial flavoring for sensitive lips. These come in a classic squeeze tube with a rounded applicator for easy application. They’re $16 each and 0.38 oz. Fun fact, their glosses are actually $16 each as well but a lot smaller at 0.13 oz. You’re getting considerably more product with this purchase!

This formula is thick, creamy, yet also, runny and thins out as you apply it. It has a soft, melty consistency that acts more as a lipgloss than a lip balm. It feels beautiful on my dry lips and provides lightweight moisture, a ton of shine, and a hint of color that makes my lips look soft, glossy, full, plush, and plumped up! I got the shade Dulce De Leche and it’s the perfect sheer nude that didn’t make me look like I had zombie lips! The formula doe...