Touch of Sol, IPKN, and TPSY have landed at Ulta.com this month. Ulta continues to collect beauty brands across the brand from higher-end options like Chanel to mid-range ones like MAC and of course, they have become increasing competitive in the K-Beauty world with offerings from some of South Korea’s hottest brands such as Tony Moly, CosRX, Skinfood, and many more.
It’s fairly amazing how much growth Ulta has showed in less than a year. Not only have they opened new store locations but they have added a diverse selection of brands to suit many different shopping demographics.
Ulta also just started to sell Too Cool for School, another very popular Korean brand and within weeks of the launch they are already adding on additional items to their catalog like Jelly Blusher, Milk Tint, and Glossy Blaster Tint. The great news about the addition of these brands is now that Ulta’s 20% Spring Event is ongoing you’ll have a chance to try a new Korean brand at a discount!
I’m not sure if Ulta has plans to dominate the beauty world or not but I do know they are taking a step in the right direction with a generous rewards programs, a larger selection of brands, and plenty other incentives to get your shopping at their store.

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