As you know already the Too Faced Holiday 2024 Makeup Collection has launched and we’re either getting more of this collection as the Holiday draws nearer or this is it and if so, well, Jerrod’s footprint is absolutely not on this one.
As you well know Jerrod Blandino is co-founder of Too Faced Cosmetics but in 2016 he sold the brand to Estee Lauder for 1.45 billion dollars. As with most sales like this the founder almost always promises to be part of the brand forever and ever and tells us how nothing will change. But you know how Mufasa tells Simba, “Everything the light touches is our Kingdom” and Simba asks, “What about the shadowy place"” Well, the shadowy place is likely Estee Lauder land and the place where makeup brands go to die. No but seriously, everything Estee Lauder touches is not a Kingdom of light and gold. When they take over a brand they completely ruin it in my opinion. Estee Lauder owns over 20 brands some of which they’ve paid a crazy amount of money for and each one of them they have absolutely ripped apart by reformulating and repackaging products we know and love and in some cases even making prices higher. It’s a classic case of paying more and getting less quality. Oddly, their own name brand still remains good quality. Jerrod left Too Faced in 2022 with a fond farewell and a see you late and a few short years later he created Polite Society which is a new makeup brand in its infancy.
Don’...