How do you apply Tarte Shape Tape Concealer" Good question! I’m often asked this question because many of you know I have drier, finely lined eyes and the original Tarte Shape Tape Concealer is a matte finish which isn’t exactly ideal for aging eyes, drier ones, or anyone with finer lines. It’s currently 50% off at tartecosmetics.com and that might be tempting you to maybe try it again if you didn’t really like it before or perhaps it’s your first time trying it and you’re wondering the best application method.
Shape Tape can be challenging. It’s a formula that some folks find tricky. I’ve been using since the very day it launched and have been a fan every since and the I think at this point I have the application down to a science. I have a lot of different concealers I love but most days you’ll find me applying Shape Tape! Here’s how I do it.

Hydration! Hydration! Hydration! That’s the key here. I start with an eye serum that’s slightly tacky. My favorites are Clinique Moisture Surge Eye 96-Hour Hydro Filler Concentrate, Good Molecules Yerba Mate Wake Up Eye Gel, or the wonderful ELENSILIA CPP Collagen 80 Timeless Eye Cream (this is an eye cream but the gel texture makes a great base for a more traditional eye cream).

If a serum or gel prior to eye cream isn’t something you’re keen on you can also use a tiny drop of facial oil under each eye, pat into place, and apply ...