Tarte Double Duty Beauty Shape Tape Foundation launched today in a hydrating and matte finish today and the beauty world is going absolutely bonkers over this launch. Considering the popularity and success of Tarte Shape Tape Concealer it only makes sense to launch a foundation right" Too Faced did it with Born this Way Foundation and Born this Way Concealer and Urban Decay did it with All Nighter Foundation and Concealer so, why not Tarte with Shape Tape" When you have a hot, successful product on your hands the next logical step is to cash in on that success and bring out a product that will be hopefully as much loved as the original release.
I think sequels are generally bad be it a movie or a makeup release. I know many, many people rave Born This Way Concealer but I didn’t like it and didn’t feel like it was half as good as the foundation. I’m expecting great, great things from Tarte Double Duty Beauty Shape Tape Foundation and I hope it doesn’t disappoint. I love they took the initiative to release this in not one but two formulations. I have drier skin and thankfully with proper prepping Shape Tape Concealer works great for me even though it is quite matte. But I’m not sure I’d like such a finish all over my face which is is why I’m pleased their is a Double Duty Beauty Shape Tape Hydrating Foundation and a Double Duty Beauty Shape Tape Matte Foundation for either drier or oily skin. Let’s take a look...