Tarte Sweet Tarte Fragrance launched about a week ago and is being marketed as the brand’s first ever fragrance. I quickly purchased it and fell in love. It’s quite a gorgeous mix of sweet and musky notes with touched of gorgeous vanilla. It starts out bright, zippy, and sweet but it ends up becoming very sultry and sensual. It’s sadly limited edition which apparently is code word for it’ll be around a long time and probably go on sale in a month. No, but seriously, hopefully it is around for a while because I really like. Although, I’ll be the first to admit the sudden venture that Urban Decay and Tarte has been making into both skincare and fragrance lately leaves me slightly confused. I know Chanel, Dior, and a host of other high-end brands do both skincare, fragrance, and color cosmetics and it doesn’t seem odd at all. But for whatever reason it feels strange and out of place when Tarte or Urban Decay suddenly starts doing it. None the less, here we are. Now Tarte is insisting that this is their first fragrance ever and on their website the description reads, “Our first-ever fragrance captivates in a convenient rollerball, infused with sustainably-sourced Madagascar vanilla for a refreshingly sweet essence.” I took them at their word because I can’t recall a time that they had a fragrance but many of you clever ladies and lads were quick to correct me and say no way! Tarte has had a fragrance before.

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