Pantone has revealed its Color of the Year for 2023 and its 18-1750 Viva Magenta, a brand-new color “brave and fearless, whose exuberance promotes a joyous and optimistic celebration.” The shade is categorized as part of the red family and is inspired by the tone of cochineal extract, one of the most special dyes historically used to color textiles, cosmetics, and food.
A statement released by Pantone’s Executive Director: “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family and one of the strongest and brightest the world has known.”
The shade has elements of raspberry and pink to my eyes but I could be incredibly wrong. Either way, it’s a bold, beautiful shade and if the makeup industry actually embraces it (it feels like makeup brands haven’t really done much with Pantone in the last few years) it will make a beautiful lipstick, blush, and even eyeshadow shade. Here are a few shades that fit right in with the theme of this gorgeous color!
Dior Poison Rouge Blush

Poison is a stunning raspberry magenta that will give cheeks a gorgeous berry flush!

Merit Raspberry Beret Flush Balm Cream Blush

I mean, it’s not only perfectly on trend for the Pantone Color of the Year but it’s even named after a Prince song!

Tarte Maracuj...