Pacifica Cherry Lava Purify Mask ($14) is a newish charcoal mask that acts to pull junk out of your pores while tightening skin. The mad mask frenzy that social media stirred up has bitten me so, I’m over here multi-masking a few times a week. I’m positive I’m on the verge of my skin peeling off because I’ve been masking so much. Some have been good experiences, some pointless, and the Pacifica Cherry Lava Purify Mask has been pretty great.
Here’s my thoughts and review.

So, the Pacifica Cherry Lava Purify Mask is pretty different compared to a lot of masks I’ve tried. This contains volcanic that acts to remove dead skin, caffeine, as well as green tea. It has a light cherry fragrance which is identical to the Pacifica Berry Matcha Recharge Face Lotion which reminds me of a plastic doll smell. Pacifica recommends applying a thick layer on your face and sitting around for 10 to 20 minutes before working into a lather and rinsing off. I highly recommend going with less versus more! I’ll tell you why in a second.
The mask is very thick and creamy but it does have a looser texture which gives it a slightly runny consistency. It applies easily enough and starts off as a dark gray but turns into a lighter gray as you massage it on. I left it on for 20 minutes as I watched Game of Thrones and it didn’t tighten up nor did it completely set or dry down. After the 20 minutes was up and headed to the sink, added water, and ...