Milani Color Fetish Hydrating Lip Stain ($13.99) is a new, hydrating lip stain available in six shades that contains hydrating Hyaluronic Acid and plant-derived Squalane. The formula is has a glossy shine finish that transforms as it dries down to a semi-matte one that promises up to eight hours of wear. This formula reminds me of products like Maybelline Vinyl Ink Lipstick and Rare Beauty Soft Pinch Tinted Lip Oil.
This is a pretty soft launch for Milani as I’m surprised they only did six shades. I sometimes think they do this to see how a product will perform and if it does well we get a second round with more shades. I would have liked it if they did a few softer nudes because this launch of shades pretty much packs in some very bold reds and berries. If bold isn’t your lip look of choice you might wish to skip these.
Milani Color Fetish Hydrating Lip Stain are 0.17 oz in size and $13.99 each. Maybelline Superstay Vinyl Ink is a bit smaller at 0.14 oz and $9.99-$12.99 but the two aren’t dupes of each other but they are similar styles of products. Milani’s formula is a bit thicker in consistency, seems a lot shiner to me, and feels more moisturizing. I thought Maybelline’s version was a bit runny and watery this is not. It’s more of a gel-like consistency that’s very moisturizing on the first application and stays fairly hydrating through the wear even well after it dried down.
This formula isn’t as weightless as Maybelli...