It feels like L’Oreal is on a quest for beauty domination as they have purchased yet another three brands today including CeraVe for 1.3 Billion. L’Oreal has snapped up NYX, Urban Decay, It Cosmetics, and other makeup, beauty, and skincare brands in the last three years with CeraVe, Acnefree, and Ambi being their more recently purchases.
Between L’Oreal and Estee Lauder it appears we’ll only have two major players and parent companies in our future if things keep going the way they are going. Estee Lauder acquired Too Faced Cosmetics very recently which is a major player in the mid-range makeup world. I have no knowledge of these brand’s stance on animal testing but L’Oreal as a parent brand to my knowledge does test on animals so, this could potentially make or break your relationship with CeraVe, Acnefree, and Ambi if you avoid parent companies that do test on animals. I happen to love CeraVe so I hope I won’t see a change in the formulas and performance of the products given this new ownership.
What are your thoughts on this beauty news"

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