Well, I guess we better haul the Summer Fridays The Mini Neutrals Lip Butter Balm Set and The Lip Butter Balm Set that launched for Holiday 2024 before the ten year olds do. Seriously, for some reason, the tweens love Summer Fridays as much as Drunk Elephant.
In all seriousness, one of the biggest trends in the makeup world when it comes to Zoomers is lip balms and lip oils. Oddly, I’m surprised by that but when you really think about it I shouldn’t be. Why" Because let’s all sit back for a second and remember that our gateway drug into the world of makeup was likely a flavored Chapstick or Bonne Bell Dr Pepper Lip Smacker (Didn’t everyone own that damn shade" It pre-dated Clinique Black Honey!). I’ve told you before but in case you’re new around here I truly believe my love of makeup began when I ate my father’s Cherry Chapstick when I was a child. Yes, like bit a chunk off and ate it. As I recall it tasted good. But in all seriousness, with all the variety of makeup out there, I do find it odd that Zoomers are really, really into lip balms and lip oils. We didn’t have that kind of variety growing up so Maybelline Kissing Coolers was like a Tarte 100 Shade Eyeshadow Palette back in the day! But I guess sometimes never change and Zoomers are just discovering the joys of makeup and tiny little lip products are what are getting them into it.

As for Summer Fridays they have two Holiday Gift Sets that are...