Remember when E.L.F. Cosmetics cost a dollar" Remember when they used to send those annoying e-mails comparing their version of a product to some high-end version" It used to kill me when they’d promote their $1 blush to NARS Orgasm. Remember when the Studio Collection was, GASP, outrage, horrifying, was $2!!!!!!!!!!!!
If you remember all this you’re old.

Don’t worry E.L.F.’s dollar pricing was that long ago…
Or was it"
It’s probably 12-14 years since E.L.F. actually has had anything for a dollar and I can’t say I rightfully mind the fact the prices changed! The only E.L.F. products I actually owned and loved when it was delightfully cheap were the Studio Blushes and the Studio Concealer Brush. Both these items were $2 each and totally awesome. I’d pay more for them to be honest. The blush is now $4 and still available but as you can see it nearly doubled in price but hell, it’s still cheap as day-old chips!
So, why don’t I mind the fact that many items are $5-$10 (or sometimes a touch higher)" Because let’s be honest the formulas have approved considerably over the years. E.L.F. has a consistent release of fantastic launches lately that perform quite well and aren’t too badly priced in the least. I don’t mind paying more of the quality is good and E.L.F. has some misses for sure but a lot of items are hit and worth the extra $$ you have to lay down for them.
That ...