I’ve put the International Super Spy work in and I’m convinced Sephora has allocated a select amount of product for the Oh Snap Sale! As you know Sephora launched an Oh Snap Sale! which is a direct competitive sale for the Ulta 21 Days of Beauty Event. Unfortunately, Sephora can’t actually compete with the sale as many of the brands that Ulta has up on offer during the sale aren’t sold at Sephora. This means that the Sephora Oh Snap Sale! will have off days where no deals will be available.
However, on days that Ulta posts something up that Sephora does have available you’ll find it 50% off just as you would at the 21 Days of Ulta Sale for one day only.
Cool concept right"
I think so! Why" Because if a shade or product sells out at Ulta you can go ahead and grab it at Sephora. That being said, it’s weird to me that Sephora sells put of stuff SO SUPER QUICKLY. I don’t know the exact time the sale goes up but it’s a bit after Ulta’s items are marked down. Ulta’s items go live around 12-1 AM EST whereas Sephora it’s more like anywhere between 3 to 9 AM. It feels like Sephora very much sets aside a certain amount of product for the sale and limits it to just that amount. I don’t think they’re putting their entire inventory into the sale and likely have a certain limit on the item. Once that limit sells out it sells out.
I feel like Ulta is doing a hell of a lot better lately t...