The new Fenty Beauty Makeup Collection launched today and the damn Internet near broke with everyone hyping it up to the max. The volume was turned up to ten on this collection because it’s created by Rihanna. Let’s be real here. Everyone has that little tiny inkling in the back of their mind that maybe if we buy all this stuff we’ll look as incredible as Rihanna. Old or young, even if we know better, you must have had a little thought that maybe Fenty Beauty might just take you to the Rihanna level of beauty.
I know I did.
Rihanna no stranger to makeup as she had not one but two different collections with MAC Cosmetics both of which were smashing hits. I guess the next logical step for Rihanna was to go about the creative process herself versus collaborating with a brand to bring her vision to life. I know if someone asked me if I wanted to collaborate with my favorite brand or do my own makeup collection I’d reply, “DO MY OWN!” In the past several years, the makeup and beauty industry grows steadily by 12% each year. That’s a HUGE chunk of money that women and men are spending on eyeshadow, lipstick, and other makeup and beauty goods. I think the birth of youTube beauty channels and Instagram heavily influences that revenue. I think 2018 is going to be the year of celebrity makeup. Celebrity fragrances have been vastly popular over the years but makeup is still pretty much uncharted territory. Drew Barrymore, Iman, Eva Mendes, an...